1) One tool people could use is the internet because lots of people pay attention to and really follow things like its the bible People really are interested in the internet because thats where they can find a lot of information on things they are interested in which makes it the best tool to use when recruiting people to your cause. Another tool that could be used is television, people spend a lot of time wasting away in front of the television.
2) I think images help more because people are always imagining things in their heads. Even when they are reading they are imaginging things in their head so images would be a great way to make an impact on the people who view it.
3) I think people with those skills are just responsible to a degree to create awareness of big issues because they have the skills at their disposal to really make a difference in a community. But it is also the peoples responsibility to look around them and listen to the people who are trying to make them aware of things that are making life on Earth worse than ten years ago or even yesterday.
4) My "Make a Statement" project could create awareness for people who don't think before they beat someone because, maybe they are only seeing it from their own point of view and not the point of view of others that get the same treatment. Maybe they only see it as their way of escaping their own pain and not thinking, that when they are escaping their pain they are inflicting not only physical pain on the abused but also emotional and mental damage no matter how long they are getting abused.